#ExploreElul 8: Decide

Today’s topic is Decide

When is the right time to launch something new? Should you wait until it’s done or perfect?
Making a decision on when to bring a product to market can be difficult. You aren’t sure how it will perform in comparison to competitors, but having customers give reviews can help shape advancements for your product in the future. 

When electric cars were released, they had a range of 60 to 150 miles, just a fraction of the range for a gasoline-powered car--300 to 400 miles per tank, a tank which can be refilled in less than ten minutes and be ready to continue on the road. Electric cars had to, and for the most part still have to, be charged for several hours in order to prepare for its next trip. Today, electric cars have a range of about 250-400 miles per charge, which brings them to a comparable level with gasoline fueled vehicles.

The decision to begin manufacturing electrics many years ago must have been difficult, as the manufacturers knew that their product could not compare easily to the cars already available. Yet, if they had waited until they had the same statistics as gas cars, they would have missed out on user feedback opportunities, and the chance to begin making an impact in how we power our transportation and the resulting impact on our environment.